A step-by-step framework to scale eCommerce with clarity — across retail, Amazon, DTC, and marketplaces.
Built for operators, founders, and digital leaders who want to drive profitable growth and lead with confidence.
100% free. Just drop your name and best email to get the first half of the framework instantly.
You’ll get the first 50% of The eCommerce Operating Framework — the exact blueprint used by teams at leading CPG and DTC brands to build profitable, channel-aligned growth.
Built by me (Don Brett) -- Founder of The eCommerce Club (community), The CPG View (podcast), The Retail Media View (newsletter) and executive at Pattern (leading eCommerce accelerator).
Inside the download, ~90-pages, I’ll walk you through five foundational insights that power the modern eCommerce org:
- Why most brands are stuck in reactive mode — and how to break free
- The 3 biggest mistakes brands make when balancing Amazon, DTC, and retail
- A simple structure to create cross-functional alignment across growth, ops, and media
- How to identify the right growth levers — without chasing shiny objects
- The operating rhythm I use to scale eCommerce across $5B+ in GMV
If you’re a high-performing operator, executive, or founder who wants to scale smarter -- this preview will give you the clarity to get started.
I’ll show you how to shift from guesswork to game plan -- and set you up to lead with confidence in a channel-chaotic world.
Appreciate you being here.
Wishing you all the best,
Don Brett